Nowadays it’s essential to design website for small business. But If you just started you might think that “My business is still small, why do I need a website?”
Or how do I do this? Are there any web design services for small business? According to one survey, 29% of business owners plan to build website for small business for the first time in 2020. With the effect of corona-virus now this idea was boosted. Therefore you have to prepare for the online battle. In this article, you will find out the importance of website design for small business and I am sure you will be surprised by these facts.
How often do you search for products and services online? You probably use the Internet for most of your needs as a consumer. Most of the time we are looking for websites or web based information that fulfills your needs. And we use user reviews to make our buying decisions. In short, businesses that have a web presence perform better than those that don’t. This convinces us the importance of web site design for small business at present.
Now you know why design website for small business is important. Before we dig more let’s look at some analytics that give you Mind-blowing details.
According to Internet Live Stats,
“There are 3.5 billion searches per day and 1.2 trillion searches per year worldwide”
This convinces us that if someone needs something, the first place he or she looks for is on the internet.
The chart below shows the number of searches per year throughout Google’s history.
Not only that, check out these facts too.
According to Courtesy of BrightLocal:
- 90% of consumers used the internet to find a local business in the last year, with 33% looking every day.
- 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews
- 72% of consumers say the search is their first choice to find information on local merchants
- 29% of consumers search for local businesses at least once every 7 days
So, there is no doubt even if your business is strictly local, investing in a website is well worth it. Now you will think that, is it easy to design website for small business?
Creating a modern, functioning website doesn’t have to cost much. There are so many great web design services for small business out there to deliver super affordable web-sites.
Benefits of design website for small business
Benefits of design website for small business
Having a website for your business can provide you many benefits. And this will help to reach your business goals efficiently. Here are some benefits to build website for small business.
Increase Credibility and Legitimacy.
Would you trust a company if they don’t have a website? In today’s High Tech age, your clients expect your business to have a website.
According to Blue Corona,
“75% OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN”
The consumer’s judgment is something that you should care more about, when you are running a business. Because if you gain your reputation throughout your customers these existing customers will bring you more customers to your store.
There is no doubt if someone heard about your store the first thing they do is try to find the details about your store from the internet. They will search that do others know about this store. Or will they search if this store has good reviews. Ect.
This is why design website for small business more dominant. There are so many small businesses out there. Consumers have so many choices but if you put one step forward, you can highlight among other sellers and can attract more people to your shop.
To be competitive.
Although you are a small businessman your competitor might be a big boss in your industry. Since they have an unlimited amount of resources.You may think that you can’t compete with them.
Well, they may have big resources. But people don’t always look at that, if you have a well-designed website that has the right strategy behind it, you can mix with the big guys and you can put a step ahead of your similar competitors.
It’s important that you build website for small business that can talk to your ideal clients. So it addresses them directly and visitors can relate to your content.
This means that this will assist you to give good competition to your big bosses.
Online Store Sales Are Growing
A report from eMarketer is revealing that the Sales in eCommerce is growing and it will continue to grow.
Online sales were on the rise even before COVID-19 kept everyone stuck at home.This influenced sellers to design website for small business. And these trends are expected to continue after businesses reopen to customers. So even if you don’t think of yourself as an “e-commerce” business, you can still use an online store to benefit your offline business. It can help supplement your income when you’re closed in-person, and also attract new customers who will now be able to find your services and products via Google and other search engines.
The percentage of eCommerce retail sales in overall retail sales is increasing yearly. More and more people are buying online because it is cheaper and more convenient.
Of course, you shouldn’t be fooled and think that physical stores are going away, they are not.
But you can increase your revenue if you have a physical store and add an online store.
Build Your Business.
You Can Target A Bigger Market
Perfect web site will widen your market; you will be in front of potential clients that weren’t’t in touch with your brand before. Some time it might be a global market too.
If you decide to have an ecommerce store that you can sell right on the spot and the store is up at any time there will be big potential to put your step to the global territory.
If you think you do not have good knowledge to scale up your business to this target don’t worry there are good web design services for small business out there to serve you.
You can find new local customers near you
A website isn’t just for finding customers across the globe.it’s an essential tool for attracting local customers too. Almost half (46%) of all Google searches are people looking for something right near them. That’s especially true of mobile phone users who might be looking for a store, restaurant, or other service while they’re on-the-go. If you don’t have a website, you’re missing out on an opportunity to catch those visitors when they’re right in your neighborhood.
Like me, many people don’t want to spend all day in your office and work until 3 or 4 AM. But the secret is people are doing research about their next buy at that time.
This is why you should open your business 24/7.Wouldn’t you want to be one of the options?
Therefore you need to build website for small business because it never closes. Your shop is open 24/7, even on holidays.
Find Your Team
Are you looking to recruit people to help you run your business?
Set up a Career page in your website where prospective candidates can fill out an application form and attach their resume.
Post your job requirement in social media and link it back to your website. You should have a good number of candidates in no time!
Because, it will leverage the credibility not only your potential customers but also your
Keep Track of Your Business in Real Time.
Right analytics can guide the success of your business much efficiently. Having a website for a small business can keep track of its performance in real time through the use of analytics.
Key indicators of business performance include the following metrics:
- Number of visitors going to your website.
- Number of “unique visitors” or those who visit your website only once.
- Page views or impressions tell how many times a page has been read or visited. This will give you an idea on which type of content visitors find interesting.
- Bounce rate is the percentage of visitors who leave your website without exploring past the page they landed on.
- Average time on site will show how long visitors view your content. The longer the average time on site, the better for your website.
Using these details you can adjust your business strategies and can get better results.These analytics details are treasure when you scale up your business.Therefore don’t wait to contact web design services for small business to build your awesome website.
If you are still wondering why you need website design for small business, I hope you have gotten enough reasons to get your business online.
But it’s not enough to have a website if that website is not professional or it doesn’t have a good design. Your website should reflect your brand and values. Tell your story and give the visitors a journey from the start until the end of the buying process.
The website should be designed for the needs of your ideal customers. But that said, it’s not just about your pages, you should also care about your posts. They should bring your brand closer to your potential customers.You can achieve these goals by getting help from web design services for small business.
It is crucial to having a website design for small business!
All surveyed said they planned to have a website by the end of the year. So are you part of this group too?